Rich Bonaduce reviews “Justin Bieber: Never Say Never”
Rich’s Quickie: Go see it; but bring earplugs
Say What? Firstly, let me say that I am obviously so NOT the demo for Justin Bieber; I knew nothing of him or his music going in, and fully expected to be bored out of my skull. But not only do the folks at MTV know how to make a music documentary (or is it a concert video? How about Concertmentary? Docucert?), but they also have great subject matter in Justin Bieber.
Virtually unknown just over a year ago, the flick follows Justin from his early days (and I mean REALLY early days; like in diapers), as small kid from a broken home in Canada, whose religious mother struggles to raise him on her own, with the help of loving grandparents. Through their love and attention, they end up raising quite a nice young man, who is hard NOT to like.
Early on they see him gravitate towards percussion and that he has a good sense of rhythm (we get to see it too, as Justin grew up in the age of Instant Documentation, and footage abounds of his nearly every move). They encourage him and he responds VERY well, and by the age of 12 his is asking permission to sing out front of a local building that attracts street muses of all stripes. By now he is also playing guitar and some piano, as well as singing and writing his own songs. Someone on the street has a camera phone, posts the resulting video on the Internet, and the viral Fever is off and running. He creates more homemade videos, and soon a record producer in Atlanta finds and believes in him, even against the wishes of some of his skeptical fellow colleagues. Through hard work, determination, and a very supportive system of friends and employees around him, Bieber Fever spreads throughout the land, and he eventually sells out Madison Square Garden.
The story is amazing enough, but the filmmakers also do a lot right, here, allowing the fans who catapulted him to fame to also take center stage (sometimes literally). You really get a sense of not only what Bieber is like (respectful, playful, and self-deprecating), but also what it’s like to be a fan at his concert. Although the 3D seems unnecessary most of the time, it’s well used (and abused, here and there) during the concert footage, allowing the movie-going audience to feel like they are actually at his concert.
There are also some surprises thrown in for those familiar with his story, as Usher, Miley Cyrus and even Jaden Smith share the stage with Bieber on occasion. But the movie takes the time to center not only on Bieber and his fans, but even on his family, staff and and friends.
Never! Probably the only downsides to the movie were all the screaming fans the movie theater; nearly perpetual banshees screaming at every little thing (even the frigging “Recycle your 3D Glasses” slate – I guess because that meant the movie was about to start). Who knew going green would elicit so much fun? Also, what would it a film be without a little bit of drama? Bieber’s voice takes a beating being so young, and performing some 86 shows prior to his MSG date, that he has to cancel a concert or two otherwise risk his historic gig. Will he make it? Will the show go as scheduled? Duh; that’s what the title refers to – his playing Madison Square Garden at such a young age, and under quite the self-imposed deadline. But even in this pseudo-drama there is much to be learned about Mr. Bieber, and how a teenager has to come to grips with some rather adult decisions to follow his dream. Not bad for a 16 year old kid from Canada.
Rich’s Movie Grade: A-
Director: Jon Chu



























